Privacy Policy

1. Who We Are

Waymark Signs is the data controller responsible for personal data collected via waymarksigns.co.uk. For privacy queries, contact info@waymarksigns.co.uk.

2. Data We Collect

• Identity data: name.
• Contact data: email and delivery address.
• Order data: sign specification, personalisation details, selected production tier.
• Financial data: payment confirmation (we do not store full card details).
• Technical data: IP address, browser type, and page activity.
• Marketing data: email address where you have opted in.

We do not collect special category data.

3. How We Collect Data

• Directly from you when you order, contact us, or subscribe.
• Automatically via cookies and similar technologies.
• From payment providers confirming successful payment.

4. Legal Basis for Processing

• Contract performance.
• Legitimate interests (site improvement and fraud prevention).
• Consent (marketing opt-in only).
• Legal obligation (for example HMRC record-keeping).

5. How We Use Data

• To process, produce, and dispatch your order.
• To send order updates and provide customer support.
• To improve website performance and usability.
• To send marketing only where consent has been given.
• To meet legal and regulatory requirements.

We do not sell personal data.

6. Sharing Data

We share data only where necessary with delivery providers, payment processors, website/platform service providers, and legal authorities when required.

7. Cookies

• Essential cookies: required for basket and checkout.
• Analytics cookies: help us improve site performance.
• Marketing cookies: used only where consented.

8. Retention

• Order records: up to 7 years.
• Customer correspondence: up to 2 years from last contact.
• Marketing records: until unsubscribe/consent withdrawal.
• Technical analytics: up to 26 months (anonymised where applicable).

9. Your Rights

You may request access, correction, deletion, restriction, portability, or objection to processing where applicable.

To exercise your rights, contact info@waymarksigns.co.uk. We aim to respond within one calendar month.

You can also complain to the Information Commissioner's Office at ico.org.uk.

10. Security, Children, and Updates

We use appropriate technical and organisational safeguards to protect personal data. Our services are not directed at children under 16. We may update this policy from time to time and will publish the latest version on this page.